Seminar designed to support professional photographers, designers, architects, publishers and other creatives and the printers that serve them
DÜSSELDORF, Germany, 25 April 2012 – HP announced today that together with the Creative Printers Network (independent forum of professional labs using HP Indigo presses) it will be presenting a seminar on the growing opportunities available in micro-publishing made possible by digital printing on May 7, Room 28, CCD Süd, Düsseldorf Messe at 17.00.
Digital printing has enabled a broad base of creative professionals (including professional photographers, designers and architects) to publish very high quality, colour books in runs as small as 50 – 300 copies. Short-run, high-quality art books enable creators to show their work cost-effectively, while generating high-value pages for print service providers (PSPs) and providing outstanding examples of HP Indigo digital print quality.
Micro-publishing creates business and marketing opportunities for all parties involved, content creators, publishers and PSPs.
“The aim of the seminar is to examine the nature and potential of micro-publishing; explain the workflow; look at the economic model and share best practice,” said Rafael Kraus, EMEA Indigo photo segment manager, HP. “What is clear, however, is that micro-publishing is not a micro-market but a fast-expanding segment that serves a large audience. We hope that HP Indigo customers who are interested in addressing this opportunity will come to hear and learn from speakers who have found success in micro-publishing.”
Speakers at the seminars include four industry experts from the publishing, printing and photography sectors.
Yannick Bouillis, organiser of the Amsterdam Book Fair and Offprint Paris; Rémy Faucheux and Mathieu Charon, designer and editor at RVP Books; Thomas Freitag, CEO of Bubu, a print service provider from Switzerland, and Thomas Hoepker, photographer and past president of Magnum Photos.
For more information and to register for this event, please visit: https://www.seeuthere.com/hp/microconferencedrupa