In October 2011, Tsogo Sun acquired the Grace Hotel and office buildings in
Rosebank. The acquisition promises good growth potential for Tsogo Sun,
adding the Rosebank node to their existing footprint.
An extensive amount of research was conducted to determine the offering of
other establishments in Rosebank, the character of this vibrant
multi-cultural district and the niche preferences of the discerning business
and leisure traveller to the node. With this in mind, Tsogo Sun started
renovations to the property in late 2011.
Tsogo Sun consulted with Brash Brands, an internationally renowned brand
consultancy, to determine the vision and character of the new hotel. The
vision of this new deluxe boutique property is to provide a unique guest
experience combined with a personalised approach and intense attention to
detail. Consistent small changes to the offering promise a new experience
every time you visit.
Along with the renovations and vision came the need to change the name to
reflect the distinctive experience, the modernisation and the urban chic
personality of the hotel. Tsogo Sun adopted the address of the property as
the name of the new deluxe boutique hotel, 54 On Bath. A name that reflects
the iconic history of the property and its trendy surroundings.
Strategically positioned in Rosebank, 54 On Bath will provide a deal and
personalised experience to travellers from anywhere in the world. Rosebank
is emerging as an exciting business and leisure node appealing to the local
residents and the traveller alike. The Gautrain has boosted development and
changes in the immediate precinct are underway with major construction and
refurbishments taking place.
“54 On Bath will be positioned as the antithesis of large chain hotels. It
will have attention to detail like no other, providing an intimate, vibrant
and energetic environment that is focused on a distinctive guest experience.
The hotel will reflect the energy, character and sophistication to satisfy
the needs of the discerning business and leisure traveller. The hotel will
open on 1 July 2012 and has 60 standard rooms, 12 luxury suites, and three
penthouse suites. 54 On Bath has been designed with the discerning
traveller in mind, the person who seeks refinement as well as comfort and a
personal touch, the person who can appreciate tranquillity in the heart of a
trendy and fast-developing urban area – A Hotel for You” says Graham Wood,
Managing Director of Tsogo Sun – Hotels.
David Muirhead, of David Muirhead & Associates, designed the interior of 54
On Bath. “We worked with the classic foundation and lines of the property
and evolved the interiors in a way that was respectful to the architecture.
This landmark building has been given an interior that is urban chic yet
classic, and is all about a revival, not only of the hotel, but of the
commercial node of Rosebank, making the design both exciting and uplifting,”
says Muirhead.
Art is a strong feature in 54 On Bath, with many of the photographic pieces
having been especially commissioned. These offer a visual journey that
celebrates Johannesburg. The original brass chandeliers in the lobby lounge
create a modern combination of the old and new against a backdrop of classic
wall coverings.
Guests and local residents will be thrilled with the leisure and fine dining
options available. Guests can choose to relax in the intimate champagne
bar on the fourth floor, enjoy the boutique coffee bar in the lobby lounge
or have traditional afternoon tea which will be served on the terrace and in
the lounge. The restaurant is an uncomplicated yet elegant space that
allows for intimate and comfortable dining and opens up to the renowned
fourth floor roof terrace and garden.
Gerard Vingerling , the Executive Chef and Craig Smith the Restaurant
Manager with their staff are putting together a restaurant in which all
the incumbents will be given credit for their contribution towards the
guests dining experience. The restaurant offering will be targeted to
service residents of Rosebank and surrounds.
Leisure and business guests have easy access to designer shops, boutiques
and entertainment facilities at the Rosebank Mall through the hotel’s link
from the second floor.
Jacques-Louis Moolman, who moves across from Tsogo Sun’s Southern Sun
Resorts Division, will take the reins at 54 On Bath as General Manager.
Jacques is keen and excited to be part of the deluxe boutique offering and
is eager to start delivering a unique guest experiences to all his guests.
“Our staff will be the true USP of this hotel. They are all being specially
trained to deliver an energetic and vibrant personalised and professional
experience ensuring that we deliver on the distinctive 54 On Bath promise,”
notes Wood.
About Tsogo Sun
Tsogo Sun is the leading hotels, gaming and entertainment company in South
Africa, providing a vast variety of hospitality and exciting entertainment
and leisure experiences. Combining an established heritage with a
professional and energised approach, the group proudly encompasses 14
casinos and over 90 hotels in South Africa, Africa, Seychelles and the
Middle East.
The company’s hospitality interests offer the widest distribution of hotels
in Africa, providing world-class accommodation across all markets, including
elegant, individually branded Deluxe Hotels and well known trusted market
leaders in the premier through budget segments, including Southern Sun,
Garden Court, SunSquare, StayEasy and Formula 1 hotels.
The exciting urban and resort casino portfolio includes the most popular
entertainment destinations, strategically located throughout South Africa.
In the Gauteng province, Tsogo Sun owns the group’s flagship property,
Montecasino in Fourways, which features, amongst other attractions, the
award-winning Teatro; Gold Reef City Casino and Theme Park in Southern
Johannesburg; and Silverstar Casino to the West in Krugersdorp. Additional
properties are owned and operated in the Western Cape, Eastern Cape, Free
State, Mpumalanga and KwaZulu-Natal, including the Jewel on Durban’s Golden
Mile, Suncoast Casino and Entertainment World.
Tsogo Sun (“TSH”) is listed on the Johannesburg Stock Exchange. The key
shareholders of Tsogo Sun are Hosken Consolidated Investments Limited
(“HCI”), a JSE listed investment holding company, and SABMiller PLC
(“SABM”), the London listed brewing company. The remaining shareholding is
held by various financial institutions and the general public.
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