For too many companies, environmental sustainability is not seen as a true driver of business value. Verbatim takes a different approach, with its strong commitment to environmental sustainability combined with its drive for technical excellence to create a revolutionary approach to lighting. It’s a strategy that is paying off as Verbatim is on track to become a market leader in LED lighting.
Verbatim’s commitment to sustainability influences every stage of product design, with all materials complying with Restriction of Hazardous Substances and Waste Electrical and Electronic Equipment standards. Even manufacturing sites and warehouses boast the highest standards of environmental management, holding ISO 14001 certification. Similarly, packaging is made from recycled goods, and circuit boards, magnesium, aluminium and rubber components can be reused.
When it comes to the supply chain, Verbatim also pays attention to reducing CO2 emissions by using sea freight wherever possible, and optimising road logistics.
This approach is consonant with the approach of Mitsubishi Chemical Corporation, Verbatim’s ultimate holding company and the research and development engine behind Verbatim’s products. Mitsubishi sees innovation in product design as a byproduct of the drive to promote sustainability.
The fruit of this shared vision is the industry-leading range of LED lights for the consumer/DIY, professional and industry (luminaire, automotive and aircraft) markets.
The technical innovation behind the success of Verbatim LED lights can be seen in the range of solutions it offers. For example, Natural Vision LEDs with violet chip technology use violet exaltation with red, green and blue phosphors to provide a wide-spectrum light with near-sunshine quality—with readings up to 98 on the Colour Rendering Index. By contrast, conventional technology misses green and red portions of the spectrum, for a reading on the Colour Rendering Index of less than 80.
“Verbatim’s range also includes CTA (colour temperature adjusted dimming) globes that dim just like incandescent lamps. When on full, they emit a warm bright light, but when dimmed down, they produce an even warmer, more comforting light,” notes Gregg Fox, LED and Cleansui product manager at Verbatim South Africa.
Another technical innovation is the built-in temperature control system, which protects the critical electronic components in the lamp from overheating. When sensors detect temperatures that are too high, the globe automatically dims imperceptibly to the naked eye in order to allow cooling. The globe returns to its original strength when the temperature has reduced. Temperature control ensures minimum lifetime of 35 000 hours—a huge cost saving for users. It also results in a significant savings in CO2 emissions.
Fox believes that LED lights will change the lighting market with their combination of environmental benefits, including massive energy savings, and high-tech design. “Verbatim’s experience in the fast-moving consumer goods market and its understanding of what consumers want is powered by Mitsubishi Chemical’s more than 60 years’ experience in R&D. The result is a product that truly is the future both from the technology and green perspectives,” he concludes. “The market agrees.”
For information on availability and distribution of Verbatim LED lamps in South Africa contact Verbatim South Africa.
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