Alert Steel and Build launches megastores

Alert Steel and Build announces the launch of its megastores in Gauteng, Limpopo and North West, where timber, plumbing, hardware and building materials have been introduced.

[29 August 2013 – Johannesburg] – Steel and building-material giant Alert Steel Holdings Ltd today announced the opening of its new megastores in Pretoria, Polokwane, Lephalale and Brits. These stores have been strategically selected to meet the needs of customers throughout the country.

The launch of the upgraded stores forms part of Alert Steel and Build’s goal to be a one-stop shop for both consumer and commercial buyers.

The new store has a more comprehensive offering than has previously been available at Alert Steel and Build stores and stocks both day-to-day consumables and large-scale items. The megastore specialises in steel, timber, plumbing, hardware, paint, security products, home décor and building materials.

The Pretoria store will have an impressive 109 showrooms that will be erected inside the building from January 2014. These showrooms will offer potential homeowners, architects and other customers a visual platform for purchasing their goods.

All the products on display in the showrooms will be available from Alert Steel and Build and the model is designed so that customers can see an entire room that they like on the showroom floor and order it as is, or order components from the room that will best suit their needs.

Changes to business structure

Alert Steel and Build CEO Peter Dodson explained the purpose behind the new megastore model saying, “The establishment of new stores forms part of Alert Steel and Build’s progressive rejuvenating plans, announced earlier this year, and is designed to give us access to a broader consumer market.”

Dodson and his team are in the process of implementing a number of new strategies to turn the business around and initiatives such as the megastore development offer exciting growth opportunities, particularly in bridging the consumer and wholesale markets.

Social responsibility – Graduate program

As part of its business development plans, Alert Steel and Build has also established a graduate program to address the shortage of scarce and critical skills in the wholesale and retail sectors.

The graduate program has been developed with the Services Sector Education and Training Authority and is set to have its first group of 26 students enrolled by the end of August 2013.

The company will then apply for 60 school leavers in the 2013/2014 pivotal grants.

Employees in the program will participate in a 12 to 24 month trainee management course and Alert Steel and Build will be partnering with the Retail Relate group for all training and development requirements.

Dodson said he believes that the graduate program will be beneficial as it will help create a pool of skilled workers with formal tertiary qualifications in the industry. He added that it will also promote retail as a career of choice, assist companies in meeting their strategic staffing needs and provide unemployed graduates with valuable work experience and skills to enhance their employability.

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