Viewing taps, mixers and sanitaryware in perfectly designed settings and alongside complementary pieces makes kitchen and bathroom purchasing and specifying decisions an absolute breeze. Which is exactly why Cobra has adopted this innovative ‘lifestyle concept’ approach to showcasing its extensive product range at its four showrooms in Gauteng, KwaZulu-Natal, the Western Cape and Eastern Cape.
The Dawn Lifestyle Design Centre in Bryanston, Durban, Cape Town and Port Elizabeth all move beyond the traditional showroom model to feature captivating spaces complete with working product displays, state-of-the-art training, testing and demonstration centres and personal assistance by brand experts.
This allows homeowners, specifiers, architects and interior designers to experience the products in situ and plan their dream bathrooms and kitchens, or those of their clients, in relaxed environments while assessing the products that best suit their needs.
Although not retail outlets, the showrooms streamline the pricing and purchasing processes by making recommended retail prices available for the products on display. In addition, trained showroom staff are able to compile specifications, finishing schedules and bills of quantities for customers, on the spot. This information is then sent to the customers’ preferred merchants for pricing, eliminating the time and effort involved in searching for quotes.
“All these features ensure that our showrooms offer more than just product displays; they are fresh, creative spaces designed to inspire visitors. Showcasing the products in their appropriate settings provides a “look and feel” that can be easily replicated or help ignite new ideas of where and how to use them. This makes our Lifestyle Design Centres ideal for both consumers and industry professionals,” says Shelley Galliver, Cobra Marketing Manager.
Aside from a comprehensive Cobra displays, the showrooms also feature the latest products from sister brands, Vaal, Libra, Plexicor and Isca.
For more information on Cobra call Tel: 0861 21 21 21 or email: firstname.lastname@example.org, visit the website on: www.cobra.co.za to view Cobra’s extensive product catalogue and like us on www.facebook.com/Cobra-Watertech.