Decorex SA’s Creative Business Exchange workshops, dedicated to helping designers build a successful creative design brand, is coming to the Mother City on 24th April 2015, alongside Decorex Cape Town. This  half-day forum, aimed at individuals and small businesses in the interior design, décor, architecture, product and craft sectors, is aimed at stimulating creative thinking.

The CBE workshop activity carries 2 x IID CPD credits / 0.6 SACAP CPD credits for members of the national Interior Design and Architecture associations.

Presented by Caesarstone, the workshop will be fascilitated by creative brand consultant Nadia van der Mescht, who will give attendees a practical overview on marketing and promotion of a creative business.

Nadia van der Mescht

Nadia van der Mescht

Heather Moore of Skinnylaminx

Nadia will offer guidance on various key strategies with a valuable ‘how to’ approach by supplying vital tools needed to build a brand and drive creative businesses forward.

By encouraging focus on the basics and creating actionable to-do lists, attendees will gain insight into these key areas:


  • Planning for your business – including creative goal setting, planning ahead to achieve more than just daily tasks and implementing key marketing aspects to form part of a bigger strategy


  • Branding – how to make branding work for your business, along with creating a brand experience that will set you apart


  • Build your online presence – how to use online tools, blogs and social media with a plan and purpose


  • Approaching the media – prepare your business for press interaction as well as getting in touch with bloggers and influencers who can assist with creative marketing

In addition to learning the practical know-how from Nadia, attendees will draw inspiration and learn more from real-life local design champions who will share their secrets of success.

Heather Moore of Skinnylaminx

Heather Moore of Skinnylaminx

Heather Moore of Skinny laMinx will share key insight into her successful textile business. Heather has achieved acclaim for building a great South African brand and effectively marketing her business to gain recognition from Cape Town to New York. She also holds an impressive list of international collaborative projects.

Furniture and interior designer Haldane Martin, has won multiple awards for his uniquely African furniture designs. His keen understanding of how things are built has led to a higher level of innovation and has contributed to his success as an interior designer. This has enabled him to create interiors that capture and express his client’s unique identity. Haldane will share his passion for furniture and interior design and how he has created a successful business by marrying the two.

Creative Business Exchange will provide professional insight with digestible knowledge and ideas on how to take your business to the next level.

Trevor King of Caesarstone

Trevor King of Caesarstone

Creative Business Exchange, CTICC, Cape Town

Friday 24th April

09h00 – 13h00

R600 per person – BOOK HERE

Ticket includes refreshments and complimentary trade access to Decorex Cape Town

Decorex Cape Town details:

Decorex Cape Town: 24 – 27 April 2015

Time: 10am-7pm daily (6pm on Sunday)

Ticket prices: R80 for adults; R70 for trade, pensioners & scholars; R15 for kids under 12.

Click here to book your tickets through Computicket.

Venue: Cape Town International Convention Centre

For more information e-mail Visit:
Facebook: Decorex SA
Twitter: @decorexSA

Decorex Cape Town forms part of the Decorex SA portfolio and is owned by  Thebe Reed Exhibitions.

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