DULUX SEES NEW DAWN RISING WITH 2020 COLOUR OF THE YEAR

Dulux has launched the ColourFutures 2020 palettes to set the tone for the year ahead.

A delicate, fluid shade somewhere between green, blue and grey, Tranquil Dawn is supported by four palettes, each featuring the Colour of the Year as the hero. The Creativity Palette shown here combines forest greens and earthy ochres for an environment that blends the best of old and new.

Every year, the Dulux colour specialists at the AkzoNobel Global Aesthetic Centre in the Netherlands create a trends report called Colour FuturesTM. The 2020 report is the culmination of extensive trend research by experts around the world, it’s designed to capture the essence of what makes us human as the dawn of a new decade arrives. It includes a series of diverse palettes around one central Colour of the Year – a stand-out shade that perfectly captures the mood of the moment.

A delicate, fluid shade somewhere between green, blue and grey, Tranquil DawnTM is supported by four palettes, each featuring the Colour of the Year as the hero. The palettes are designed to empower and inspire customers, while making the task of choosing colour easier.

“Tranquil Dawn perfectly captures the 2020 mood of what makes us human,” explains Nathalie Sweeney, Marketing Director Sub Sahara Africa for Dulux – which leads the annual trend research within this region. “It’s reminiscent of the colours of the morning sky and our desire to treasure our most human qualities, which we’ll need as we enter a new decade.”

Sweeney continues: “Our trend research shows that people want to care, be playful, search for meaning and be creative – in fact, those desires now form the basis for our four colour palettes. With city-dwellers expected to rise from 55% in 2019 to 66% in 2020, we’re looking for a sense of peace and stillness, even as we rediscover the value of community. The growing global well-being industry, now worth $4.2 trillion, is further evidence that we’re embracing the positive influence that caring for ourselves and others can have on our lives.”

The four supporting palettes are called Care, Play, Meaning and Creativity and they are all complement various spaces.

Care Palette

Creates spaces to reconnect, perfect for office spaces and healthcare facilities.

The warm, soft neutrals and pale pastels of this palette can be used to create spaces for positive interactions. These shades help to create mood-boosting places where people can spend quality time on their own, with other people or engaging with the natural world – places that help boost physical and mental wellbeing.

Play Palette

Spaces to stimulate the sense, perfect for office spaces and educational institutions.

This vibrant palette helps to create spaces where people can let their imaginations run wild and take pleasure in real-time experiences. The unexpected combination of brights and chalky pastels provides a joyful antidote to the constraints of modern life and can bring transformative energy to educational buildings and workplaces.

Meaning Palette

Spaces for contemplation, perfect for residential areas and the hospitality industry.

The elemental shades of this palette can be used in places where people go to be free from distractions, pause and be in the moment. The collection of soft greys can be used to create awe-inspiring places that meet people’s desire for more meaning in their daily lives, aiding contemplation and opening them up to new levels of experience.

Creativity Palette

Spaces for Self-Expression, perfect for residential areas and the hospitality industry.

These rich, intense shades can be used in spaces designed to encourage people to be curious and creative. The combination of forest greens and earthy ochres in this palette provide an environment that blends the best of old and new, where people can explore different ways of doing things and find new ways of expressing themselves (e.g. residential areas and the hospitality industry)

For homes and decorative paints, the four related colour palettes meet a series of specific needs, while also enabling consumers to express themselves through colour with confidence.

 

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