Dulux colours itself green internally to boost sustainability

Leading paint company Dulux South Africa – well known for its wide range of vibrant paint colours – has gone the green route internally as it seeks to minimise the impact of its operations on the environment.


In line with this commitment, the company held its first ever Global Sustainability Day which underlines the company’s commitment to ensuring that sustainability issues are at the forefront of its agenda.


Sustainability “champions” have been appointed to oversee important areas within the company as part of the “Step Towards Greener” campaign which is colouring everything that Dulux does.


The “champions” are mandated to ensure that impact reduction targets are met in a variety of areas including: energy; transport and travel; waste and resources; people and communities; and products and services. Comprehensive carbon footprint reporting has also been implemented.


As a member of the AkzoNobel group, the world’s leading paint company, Dulux fully subscribes to and implements AkzoNobel’s all-embracing approach to sustainability and ensuring that all of its operations and activities are as environmentally responsible as possible.


It pays serious attention to the “triple bottom line” – environment, social and economic factors – to reduce risk and ensure that it is a good corporate citizen and neighbour in both local and global communities. “We are basically painting our company greener from within as we strive towards improving our sustainability levels across all aspects of our operations,” said Pradesh Naidu, Dulux’ Sustainability Manager.


“By breaking down internal business categories and having each one championed by a committed individual, we are able to make a big difference in the way that we do things.”


Interventions implemented by Dulux are across-the-board, including: installing lighting sensors; installing rainwater harvesting tanks; installing heat pumps and solar geysers; using fuel efficient additives in transport vehicles; and wherever possible opting for web and video conferencing hook-ups instead of carbon-emitting travel journeys.


Going a step further, the company is even looking into supplying its staff with energy-efficient shower heads to use in their homes. “Our approach is all-embracing so that we can make sure that we are genuinely making a difference that can have a meaningful and lasting effect over time,” stressed Naidu.


Importantly, Dulux South Africa has set itself a number of goals across five broad strategic areas to further entrench sustainability across its operations and throughout the decorating environment. The company’s strategic approach towards sustainability is highlighted by the way in which it behaves towards the people and communities with whom it interacts.


“We are highly cognizant of the impact of our products and services on the environment and the communities in which we operate by being vigilant about our use of energy, the way in which products are transported and the way in which natural resources are used to minimize waste,” said Naidu, adding that there is now convincing evidence of the effects of human-induced climate change taking place on every continent on earth.


About Dulux South Africa

Part of AkzoNobel, the world’s largest paints and coatings group, Dulux South Africa, is well positioned for growth after a period of restructuring and re-organisation following its ownership by AECI and then briefly by ICI. A household name in South Africa, Dulux was owned by South African chemicals giant AECI until 2007 when it was acquired by British chemicals group ICI. AkzoNobel acquired ICI at the beginning of 2008, bringing Dulux under the same umbrella as well-known global coatings brands such as Sikkens, International and Eka.


With its local headquarters in Alrode, Gauteng, Dulux has a major manufacturing facility at Umbogintwini in Kwazulu Natal and a regional distribution office in Cape Town. Around 410 staff members are employed across the three sites. It currently locally manufactures or imports around 1,000 product lines for supply to its South African market and export markets in various African countries.


Dulux focuses on three major categories of customers: individuals/DIY; decorators; and contractors, each influenced by different trends and cycles in the overall economy. Dulux recently confirmed its reputation as a household name in decorative paints, when it was selected as the winner of the TGI Iconic Brands paint category, and positioned among the top 14 overall brands of South Africa. Dulux South Africa is currently headed up by CEO, Johann Smidt.


About AkzoNobel

With Headquartered in Amsterdam, AkzoNobel is a Global Fortune 500 company, the largest global paint and Coatings Company worldwide, and a major producer of specialty chemicals.


Our portfolio includes world-renowned brands such as Dulux, Sikkens, Dulux Trade, Rockgrip, Fix It, International and Eka. Our iconic brands are manufactured and distributed from operations in more than 80 countries and across 5 continents. Driven by our vision for future-perfect products, we offer practical solutions with minimum environmental impact. With scale comes responsibility. And as the largest player in the paint and coatings industry, we understand our role in meeting the needs of the present without compromising the ability of future generations to meet theirs.

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