Following the global trend to individualization, the bathroom is becoming a highly considered space in the home. Architects and designers need the means to express their customers’ individual style. GROHE’s broadest faucet range, Essence, is an incredibly rich toolbox for the creative mind. It allows for a degree of individuality unthinkable before.
The full range, from basin mixers to shower columns, offers a tremendous variety with 10 possible combinations of deluxe colours and state-of-the-art finishes: Cool Sunrise, Warm Sunset, Hard Graphite and Nickel come either with an elegantly brushed or highly polished finish. They are as beautiful as they sound and work perfectly in high contrast and middle contrast environments as well as in tone-on-tone designs. Inspired by the latest global trends, they were carefully designed to fit into every bathroom style and colour environment.
This new freedom of choice comes with an incredible consistency in design, with every spout and lever almost identical across all product types. The luxurious free standing shower column, the floor mounted bath mixer or premium basin mixer in sizes from S to XL. They all speak the same design language of subtle and delicate transitions and simple, understated geometry.
The geometric structure is based on concentric cylinders. For the expanded line it has been slightly softened and humanized. Like the redesigned lever. “We have included a very slight taper on the handle, giving the user a sensual experience of precision and control they will never have felt before”, explains Michael Seum, Vice President of Design at GROHE.
The introduction of controlled organic transitions will bring harmony to any interior concept, joining the products seamlessly across all zones of the bathroom. This contributes greatly to the overall high flexibility of the expanded Essence range, translating into practically any bathroom style, be it classic luxury, high-end vintage or natural atmosphere of well-being.
“People want the familiarity of iconic classic design, but they also want to be pampered with an individualistic look and feel”, states Michael Seum. “The expanded Essence range enables architects and designers to deliver on that. It will be the natural first choice to open the floodgates of practically infinite options in a true celebration of creativity for the next few years.”
The new freedom of choice naturally comes with the well-known, durable GROHE quality and numerous highly advanced technological features such as GROHE AquaGuide and GROHE SilkMove. Essence’s pre-eminence in every aspect has won numerous prestigious international awards: the Iconic Award Interior Innovation, the Good Design Award, or the iF Product Design Award – just to mention a few. Essence takes bathroom design to a new level and makes it the natural first choice for architects, designers and consumers alike for years to come.