When it comes to specifying flooring, deciding on the best product for your project can be daunting. Polyflor’s new Online Advisor makes it a little easier.

“We understand that specifying vinyl can be complicated. As the specialists in crafting exceptional, bespoke vinyl flooring, we believe in getting it right and that sharing our expertise with our clients is essential.” – Denver Coleman, Chairman Polyflor SA, and Tandy Coleman, CEO.

The specifier’s job has just been made a little easier, thanks to an ingenious new online tool developed by Polyflor, simply called the Online Advisor.


Speaking to us about the aim of the tool, Polyflor’s brand manager, Wendy Mitrovich notes, “Specifiers often have difficulty selecting the correct product for the required application and with this tool we are hoping to help them with selection, as well as guide them on what would be the best suited product, given our extensive range of vinyl products. This tool provides you with expert online advice available from the comfort of your pc or phone.”

Vinyl flooring has a multitude of benefits, performance characteristics and design options, but Polyflor says that partnering with their clients to enable them to make informed decisions is what ultimately prompted the tool’s development.

Working offsite without huge product libraries is not always easy and this tool has everything clients need to specify vinyl for a project, no matter where they are working. It also provides a great learning platform for less experienced specifiers who now have the tools to understand vinyl and where it should be used, Wendy confirms.


The tool is easily accessible from Polyflor’s website and is guaranteed to help guide you through the process to ensure you get the right product for your space. Browse by industry, functional area, type of flooring, colour, design and price range, based on which criteria are most important to you.


The online tool guides the user through the process by going through a series of steps and questions based on the criteria selected. It then provides an expert product recommendation that is emailed straight to your inbox. Users can go back to the project and change some of the criteria to compare options or can log a new project with different criteria.

The tool is available free of charge and will ensure you get it right. Try it here:

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