Interior building solutions group, Saint-Gobain, wants to increase awareness about the values and benefits of its building materials and in a unique marketing campaign, is asking South African consumers to enter a competition in which they can win a home upgrade.
Through this campaign, entitled Upgrade My Home, Saint-Gobain wants to demonstrate just how effectively homeowners can retrofit and upgrade their existing homes without having to move. Particularly within the current economic climate, fewer homeowners can afford to either move house or do major renovations. Furthermore, many families may be very content with their current family home but yearn to modernise and improve in order to be more comfortable and efficient.
In order to best demonstrate how easily and effectively these upgrades can be done, this campaign will be documenting the upgrade of the existing Rondebosch home of well-known South African media personality and healthcare professional Dr. Michael Mol. Dr. Mol first became aware of Saint-Gobain’s building solutions and benefits during a health conference in 2014, and took an interest in upgrading his well-located, but uncomfortable home into a healthier, warmer and more comfortable environment for his family using Saint-Gobain materials. This upgrade will be monitored and used as a reference project to provide other homeowners with a step-by-step guide showing how they too can upgrade their homes. The home’s thermal, acoustic and energy performance is being measured both before and after the upgrade, providing a valuable, tangible benchmark of effectiveness and comfort.
Saint-Gobain, a multinational world leader in the design of construction systems and building materials, is continually demonstrating its ability to innovate and invent products that improve quality of life. This legacy is evident by its position among the top 100 industrial groups in the world.
Upgrade My Home will award three prizes to three individual winners, namely the grand prize of an all-encompassing multifaceted comfort upgrade valued at R250 000.00 with the second and third prizes valued at R 12 500.00 and R25 000.00 respectively.
The grand prize will use state-of-the-art Saint-Gobain building materials designed to improve comfort in a home in five important areas, namely:
- Improved indoor temperature performance (thermal comfort)
- Increased savings (economic comfort)
- Less noise (audio comfort)
- Better indoor air quality (air comfort)
- Interiors that increase a sense of calm and wellbeing for their users (visual comfort).
The upgrade will include the upgrading of all walls, ceilings, insulation, flooring and select glass windows, along with the installation of a web-based digital monitoring solution. The grand prize also includes a digital monitoring solution that will allow the homeowner to remotely monitor temperature, humidity, air quality, electricity and water consumption. Significantly, this monitoring solution also includes efficiently managing energy consumption items such as geysers and pool pumps with the home owner receiving alerts should consumption spike above a preset ceiling value.
The second prize includes a full house insulation upgrade, geyser blanket kit and installation and the third prize comprises a room insulation, geyser blanket kit and insulation.
The Saint-Gobain Home Upgrade campaign will also provide support services to assist homeowners by outlining the benefits of each material, providing proof of better performance, hints and tips for installation and a list of retail partners and service providers. These services are also available to any homeowner wanting to upgrade their home using Saint-Gobain products.
South African homeowners who are interesting in winning this amazing home upgrade are urged to submit their entries by 31 October 2016 by going to www.upgrademyhome.co.za.
Interested consumers will be asked to complete their details, as well as details about their current home including whether the home is hot in summer, whether heat affects the quality of the family’s sleep, whether the home is too cold in winter, very noisy or too dark. Very importantly, the entry also calls for information about the home’s current energy solutions, if any.
The campaign consists of three phases:
The first is a call for entries which had been extended to run until 31 October 2016.
The second is the documentation and monitoring of the Mol family’s house upgrade. The digital monitoring solution allows the homeowner to remotely monitor temperature, humidity, air quality, electricity and water consumption, as well as more efficiently managing energy consumption items such as geysers and pool pumps and receive alerts in the event that consumption spikes above a pre-set limit.
The third is the selection of three #upgrademyhome entries which will take place during early November. Installation will follow which will also be documented on the campaign website, allowing other homeowners to see how the retrofit installation process works in the three different cases.
The entire campaign will run under the title “Upgrade My Home” and will be documented on a dedicated website as well as social media platforms.