WoodEX for Africa back in 2013 for all the right reasons

Following the success of the inaugural WoodEX for Africa Exhibition at Gallagher Convention Centre in Midrand in March this year, WoodEX for Africa will be back – bigger and better – in 2013.

WoodEX for Africa 2012, the premier exhibition for the timber industry in Africa, was received with enthusiasm by exhibitors, conference delegates, speakers and visitors, ensuring that this event will soon be among the finest of its kind anywhere in the world.

Bookings for exhibition space at WoodEX for Africa 2013 are now open. The event will be held from 21 – 23 March 2013 and will again present a large indoor and outdoor exhibition with demonstrations, as well as activities such as Timber Games and Chain Saw competitions.

Stephan Jooste, Director of WoodEX for Africa, says WoodEX for Africa is receiving a lot of interest from the African and European wood industry. “The show has established itself as the perfect platform for reaching target customers, forging business relationships and promoting the use of new technologies in Africa. We are very excited about WoodEX for Africa 2013.”

WoodEX for Africa 2012 Visitor Profile

International visitors to WoodEX for Africa 2012 came from Botswana, Mozambique, Namibia, Swaziland, Kenya, Nigeria, Uganda, Zambia, Zimbabwe, Germany, United Kingdom, Austria, Czech Republic, France, Sweden, India, Italy, Australia, New Zealand, Brazil and the United States of America.

Local visitors came from Gauteng, Mpumalanga, KwaZulu-Natal, Western Cape, Free State, Limpopo and North West.

Reaching the target audience:

Visitors to WoodEX for Africa 2012 indicated that they visited the show because they received a direct invitation from the exhibitors or organisers, resulting in targeted, relevant visitors.

Visitors also heard about the show through word-of-mouth, street posters, the print media, e-mail communication and radio. Slightly more visitors were trade focussed compare to consumers. Most of the trade visitors were CEOs/General Managers or in Sales Marketing / Purchasing with 77% either making the purchasing decision or influencing the purchasing decision, confirming that exhibiting at WoodEX for Africa makes perfect business sense.

Areas of Interest:

WoodEX for Africa visitors indicated that they are particularly interested in:

Wood Materials, Machinery & Veneer Production                            45%

Furniture Machinery & Production                                                           42%

Wooden Arts & Crafts                                                                                    34%

Solid Wood Working, Machinery & Production                                   31%

Timber Construction                                                                                       22%

Related Services in the Timber Industry                                                 17%

Forestry Industry & Forestry Technology                                                              15%

Industrial Surface & Preservative Treatment Technologies           10%

Main Business Activities:

The main business activities of visitors to WoodEX for Africa 2012 varied from Furniture Manufacturers, Contractors & Installers, DIY, Woodworking Companies, Traders in Wood Products and Woodworking Material & Consumables to Joinery Companies, Furniture Component Manufacturers, Flooring Companies, Building Material Suppliers & Dealers, Importers & Exporters of Timber and Construction Companies.

Main reason for visit:

The majority of the WoodEX visitors indicated that they were visiting WoodEX for Africa to evaluate new products and technology and to network. Other reasons for visiting the show included to find new suppliers, to find new customers and to explore import/export opportunities.

WoodEX for Africa is supported by The Wood Foundation, the South African Wood Preservers Association, the South African Wood and Laminate Flooring Association, the Institute for Timber Construction in South Africa, the Institute for Timber Frame Builders, the Thatchers Association of South Africa, the Furniture Bedding and Upholstery Manufacturers Association, Forestry SA, the Sawmilling Association of South Africa and the European Federation for Woodworking Machinery Manufacturers.

For more information about WoodEX for Africa visit www.woodexforafrica.com.

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