100% Design Africa 2025 in Jozi this July

The countdown is on for 100% Design Africa 2025, taking place at the Sandton Convention Centre from 24 to 27 July 2025, and co-located alongside Decorex Joburg. This four-day extravaganza promises to deliver the best in contemporary design, hospitality innovation, and cultural craftsmanship. With four distinct pavilions – Local Design, International Design, Materials, and the Capitec handmadeAFRICA showcase – this year’s iteration will reflect a dynamic vision of the design world while diving into the complexities of craftsmanship, materiality, and global connections.
Anchored by these curated spaces, the event is enriched by the Future Talks series, offering forward-thinking conversations around what’s next in design, architecture, and innovation.
Capitec handmadeAFRICA Pavilion: Where luxury meets heritage
Highlighting high-end African craftsmanship, the Capitec handmadeAFRICA pavilion will feature 10 outstanding brands from across the continent, including designers from Morocco, Botswana, and South Africa.
Local Design Pavilion: The bold spirit of local design
South African creativity takes centre stage in the Local Design Pavilion, where studios, makers, and creatives showcase innovative design and cultural storytelling.
- Casamento debuts ‘The Field’, a sustainable armchair-and-ottoman crafted from recycled cotton, timber, and hand-spun wool in collaboration with Coral Stephens.
- Ananta Design Studio presents the Purna Collection, an exquisite range of beaded vases inspired by abundance.
- Han + NISH unveil their minimalist OLIO Wall Sconce alongside a standalone sculptural work by Han.
- Mash.T Design Studio adds a playful twist with the nostalgic Smiley Pendant.
- Clout/SA partners with the Nando’s Hot Young Designer programme to present The Clout/SA Thread Collection (Chapter 1), featuring locally woven textiles.
New launches include the Swahili-inspired Raha Daybed by Urbanative, high-fired stoneware by Kilnhouse inspired by Joburg’s textures, sculptural Petra planters by Indigenus, and storytelling-driven furniture by uMugqa Studio.
International Design Pavilion: Global innovation in focus
Connecting Joburg to the broader design world, The International Design Pavilion features renowned global brands whose work reflects innovation, luxury, and cross-cultural dialogue.
- Brazil’s Nosso brings a curated collection of décor infused with colour and heritage.
- Cape Town-based Créma Design showcases European names like Gubi, Flos, and Muuto.
- French maison Ligne Roset introduces avant-garde furniture and accessories.
- ErgoKonzept presents its ergonomic steel furniture blending industrial design with functionality.
Materials Pavilion: Where craft meets innovation
Curated by Alan Hayward and Garreth van Niekerk, this pavilion explores material innovation, shifting between age-old techniques and contemporary explorations in biomaterials and technology.
- Conscious weaving from Sett & Beat, known for their locally sourced fibres and botanical dyes.
- Wolkberg Casting Studios reinvents concrete with Limesite™, a cutting-edge proprietary material promoting sustainable interior designs.
Future Talks: Exploring what’s next in design and architecture
This year’s Future Talks Series offers thought-provoking sessions included with your entry ticket. Key highlights include:
- Charles O Job, Decorex Joburg Designer of the Year 2025, reflects on creativity and cultural exchange in ‘Body of Work’.
- Federica Sala, a global design curator, gives insider insights into selecting work for leading design fairs like Milan Design Week.
- Tracy Lee Lynch, of Clout/SA, shares her journey of nurturing design talent through platforms like Nando’s HYD.
- Retha Erichsen, head of brand at Babylonstoren, explores sensory storytelling in hospitality design.
Future-focused features and new experiential spaces
- The Future of Work: An immersive space exploring circularity, biofabrication, and workplace acoustics.
- Women in Design: A celebration of inspiring female designers, blending local influences with international relevance.
Essential information for Decorex Joburg 2025
Show days and times
Thursday 24 July to Sunday 27 July, 10am to 6pm.
Venue
Sandton Convention Centre, 161 Maude Street, Sandton, South Africa.
Tickets online
Adults: R160
Pensioners/Students: R130
Children 12-16: R50
Children under 12: FREE
VIP Experience: R350
Tickets at the door
Adults: R170
Pensioners/Students: R140
Children 12-16: R60
Children under 12: FREE
VIP Experience: R360
TRADE VISITORS
Pre-registered trade: FREE
Trade onsite: R160
Decorex VIP Trade Experience: R390
PARKING
Parking is charged at an hourly rate, and visitors are required to use the convenient pay-on-foot parking ticket kiosks to pay for their parking.